Consulting

Struggling to attract repeat business? Can’t seem to increase your share of customer’s wallet? Wondering why your customers are leaving you? Are customers confused? Seeing an increase in customer complaints? Struggling with negative word of mouth?

Atomic Habits author James Clear said, “You don’t rise to the level of your goals, you fall to the level of your systems.” Is your structure betraying your customer experience? You should transform your transactions into relationships. You’ve got to earn goodwill, the right to sell on a service call, repeat business, positive word of mouth, and these will improve your profitability.

A simple transaction might be efficient on the surface, but it is shallow and impersonal. Customers will be indifferent toward you, and unlikely to provide valuable feedback. If there is a problem, you will hear their complaints, and so will everyone else. Word of mouth will impact prospective customers.

When your customer experience is designed to build relationships with your customers, they will have higher satisfaction and even loyalty. They will give you repeat business and a higher share of their wallet. You will build higher trust which leads to higher forgiveness when there is a problem. They will be less likely to leave you, and you will get much more positive word of mouth. This trust will also speed the selling cycle when customers feel a mutual interest. Instead of complaints being lobbed at you like cannons, customers will give you constructive feedback because they feel invested. All of this translates into higher profit.

Business owners hire me to figure out why customers are leaving, deepen customer relationships, and unlock profitability.